Hobo International relaunched its website with a whimsical, new design.  It makes us just want to jump in there and live — and buy a new handbag or two.  The fact that the website is seamlessly designed with the brand’s Facebook page and Twitter page @HoboIntl appeals to the web design snob that dwells within.  The new Hobo International design has a nice Anthropologie-meets-Free People-meets-XCVI appeal to it.

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The beauty is a bit deeper than a basic web redesign.  Hobo has successfully translated its brand identity across multiple social networks. If you’re a retailer or brand that still hasn’t jumped on the social train, Hobo provides you the perfect jump off point.

What’s more, Hobo International’s website has social share buttons and a wish list feature.  The products are displayed nicely with a powerful zoom function. The handbag label also launched a simple email acquisition program that has no barriers for entrants.  The entire approach is simple, integrated (even the Facebook fan page has a call to action, which is a bare minimum that any brand should have these days) and chic.

Hobo International Redesign Photos

Want to win a handbag? Hobo International has a sweepstakes for that.

This 15% promo code is what you receive once you enter your email address in the sweepstakes.

Hobo International has one of the prettiest Facebook pages around.

The brand’s Twitter design beautifully reflects their new look.