Social Media

strategies, tactics and tools needed for effective online and offline marketing campaigns.

Commerce

developments & case studies on social, mobile, e-commerce and Facebook commerce.

Mobile

mobile applications, location-based marketing & geo-social networks.

Technology

The latest in technology; start-ups, solutions and design innovation.

Luxury

digital innovation’s impact on marketing luxury lifestyle to the affluent online.

Home » Social Good

Lifetime Auctions Project Runway Royal Wedding Dresses on eBay

Submitted by on 05/27/2011 – 9:22 AMNo Comment | 2,354 views

Lifetime Auctions Project Runway Royal Wedding Dresses to Benefit Break the Cycle, a non profit women’s domestic violence organization

Through Sunday May 29, Lifetime Television is auctioning four wedding dresses designed by Project Runway contestants to benefit Break the Cycle, the leading national organization working with youth to prevent domestic and dating violence.

Celebrating the royal wedding and healthy relationships, Lifetime Television asked Project Runway contestants to sketch their version of the royal gown. Designers from each season participated, submitting their drawings in the excitement leading up to Prince William and Kate Middleton’s nuptials. Designers Emilio Sosa (Season 7), Johnathan Kayne (Season 3), Irina Shabayeva (Season 6) and Nick Verreos (Season 2) then turned their sketches into real garments.

“It is with great pleasure that we bring together Lifetime’s celebration of the royal wedding, our hit show Project Runway and our commitment to support and empower women by donating to Break the Cycle,” said Danielle Carrig, Senior Vice President of Advocacy and Public Affairs for Lifetime.

“Break the Cycle’s mission to prevent domestic violence and encourage healthy relationships is a wonderful thing to celebrate on your wedding day,” said Marjorie Gilberg, Executive Director of Break the Cycle. “We are thrilled and grateful to have support from Lifetime and its viewers.”

Now, Lifetime is generously auctioning off these fantasy creations and donating all the proceeds to Break the Cycle. Starting at $1,000, you can bid on these amazing dresses at http://bit.ly/btcrunway.

FacebookTwitterPinterestLinkedInGoogle+TumblrEvernoteInstapaperPrintPrintFriendlyShare

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.