With the help of VIVA GLAM’s spokesperson, Lady Gaga, and VIVA GLAM products, MAC Cosmetics has raised over $218 million for charities supporting HIV/AIDS.  Yet, they knew they just didn’t want to stop there, so they launched a digital interactive movement on VIVAGLAM.com where they show how each one of us can help the fight HIV/AIDS.

MAC Cosmetics states, “Dubbed ‘Glam This Way,’ the campaign puts the power of the MAC Cosmetics AIDS Fund into the hands of MAC’s fans, allowing them to serve as the voices of the brand, further raising awareness of HIV/AIDS among those in their own social networks.”

The great thing about this interactive campaign is that Lady Gaga is including all of her fans in this fight against AIDS.  Nicola Formichetti, Lady Gaga’s stylist and dear friend, is going to create a couture masterpiece out of all the fans images.  This masterpiece can be seen on Gaga herself in fall 2011 at the the MAC AIDS Fund and VIVAGLAM.com, where she and her little monsters will support HIV/AIDS awareness.