With competition growing, it was about time that Amazon came out with a big offering.  MyHabit hit the web running on May 3rd and wanted to prove they can work with the fashion industry just as well as any of their competitors.  They worked hard to make sure the website was user-friendly and gave the consumers everything they wanted, right from the start.

MyHabit is a membership-only shopping site that offers up to 60% off all fashion items.  Signing up is easy and free for anyone wanting to become a member.  If you are already a member of Amazon.com, you can use your Amazon ID to sign in.

Unlike many other flash sale style sites, MyHabit promises fast, free shipping and free return shipping after becoming a member.  As soon as you are signed in and customize what you will most frequently be shopping for, you are taken to a personalized home page.  This page offers all the exciting news of the day as well as upcoming sales events.

Offering shoppers a complete fashion experience including 360-video shots on models, lavish photography and editorial segments, Amazon’s MyHabit definitely started out on the right foot.