The social and Facebook commerce marketspace is heating up. TabJuice, a Facebook e-commerce application, aims to give Payvment and other f-commerce solution providers a run for their money.

Debuted at this year’s RetailCamp in Los Angeles, California, Dylan Whitman, co-founder of TabJuice, delivered a keynote presentation on how to leverage the social ego to generate more sales.

The Psychology of the Social Consumer: Get philosophical and think about why consumers engage with your brand on Facebook.  By understanding the reason why a customer wants to be a customer, a brand can foster and develop the relationship and generate more sales.

How can you, as a brand, make this happen?  First, utilize the soft brag by boasting (although not too much) about who you are and what you do, aggregate this information out, and engage with your network.

Once engaging, you then need to think about the Tools of Actualization:

• A brand needs to continue to present itself exactly how its customers want to be seen. Basically, are you cool? If you are, then great. If you’re not, well then you need to figure out how to be because customers are buying your image as much as your product.  One word: Apple.

• A brand needs to nurture the hype.  How?

Add titles and descriptions to your products that reflect how your customers want to present themselves. You need to state more than color, size, fabric type.  Get creative because when they “like” your brand, the description shows up on their page, and the more branded it is, the better.   You need to give your customer the ability to look cool by association.

Analyze the demographics and psychographics of you customer.  Get to know who they are and what makes them tick.  This will inevitably help you understand why they shop.

Innovate by constantly reinventing yourself to stay relevant because this allows your customer to reinvent themselves via your brand.

Customize your messages to different people by engaging with these people through comments, their photos (not just yours!), re-posting, etc.

Remain {mostly} genuine. Obviously,  never lie or waste their time. But keep your goal in mind and work to make them continue to want to associate themselves with your brand, not just buy your products.

Remember that everybody is important. The friends of your customers are also engaging with you by viewing your network’s “likes”, comments, photos, etc.  You are also speaking to the not-so-fashionable friends of your followers. There is opportunity there that shouldn’t be ignored.

Feel good and adopt early.  There is nothing wrong with smart marketing.  Stay ahead and use the momentum you’ve obtained by starting early to be a leader.

And remember, there is no single approach.  Success comes by constantly trying new angles and ideas.

About TabJuice:   TabJuice provides a cost-effective and comprehensive e-commerce solution allowing sellers to offer a branded shopping experiences directly on their Facebook pages. Its custom branding features, flat affordable monthly subscription price of $19.99 per month, open source API and superior admin panel functionality and design make it the best social commerce product on the market today.

You can follow @TabJuice on Twitter or connect via Facebook.