Just after eBay acquired GSI Commerce, Rue La La has become a bit more independent again. To celebrate this new independence, Rue La La just became the first flash sale site to pioneer a Tumblr page with That’s So Rue, a microblog that allows the brand to curate content and offer fans a behind-the-scenes peek into Rue La La’s Boston headquarters. – Yes one more fashion brand to Tumblestalk!

Rue La La plans to use That’s So Rue as a platform to showcase a creative montage of images – from photos of luxurious Louis Vuitton bags scattered across vibrant floral arrangements, to dream closets filled with fantastic shoe collections, to witty quotes from Rue La La’s creative team.