Do you love fashion and art?

Do you love to know what makes fashion influencers tick?

Are you a glutton for fashion branded content?

Well, then we’ve found an online retailer that you’re going to be head over heals in lust with. Founders and Followers combines all the things we’ve mentioned above in a manner that will fashionably have you friending them on Facebook, following them on Twitter and coming back to their site over and over again just to take a tiny little looksie.

Following in the footsteps of I LOVE BOXIE, this site is sheer digital eCommerce brilliance. From the fluid left to right design of its editorial content and Atelier features to individual product pages under each designer category, we spent two hours reading all the content we could find and then exploring the beautiful digital merchandising of this site.

Branded content and storytelling have become driving marketing forces in how online retailers are connecting with their customers, causing giant shifts in content that is integrated into ecommerces sites. As designers and retailers evolve their online marketing models, the way in which they leverage their content for engagement, conversations and sales is becoming dynamic. Founders and Followers is a great starting point for an advanced contemporary retailer’s point of view.