Dickies has launched a lifestyle iPad app that brings together some of the most influential people from the worlds of street fashion, photography, music and sports.

The Love Your Work App highlights recent Dickies collaborations with images by Paul Mittleman, interviews with UK street fashion legends Michael Kopelman and Andrew Bunney, a Fixed Gear London video, NYC Hip-Hop map and Mike Giant poster. The app includes a brief history of Dickies along with vintage ads, construction diagrams of various garments, lookbook imagery, illustrations and pictorials.

OUR VOTE: BEST FASHION APP CREATED TO DATE

After spending 30 minutes, delving into Dickie’s world, we feel Dickies has taken a page from Ann Taylor’s recent inspirational Tumblr powered project, Art She Said, and used the iPad application to create a beautiful, interactive publication that puts their brand into context.  There is no hard selling of product, simply a well curated story that inspires a new customer or deepens the relationship with current brand enthusiasts and loyalists. Beautiful execution. Though considered a mid-tier brand by retail industry definition, premium to luxury brands should be looking to Dickies for directionality when created branded content that tells stories of heritage.