Macala Wright To Present “New Media’s Impact On Asian Consumerism” at Asian Fashion Summit and Audi Fashion Festival in Singapore.

Asia Fashion Summit, Singapore’s only premier business conference for the fashion industry, today unveiled a stellar line-up of the world’s fashion insiders that it will bring together to speak at the Summit from May, 18-20th, 2011.  The Summit’s theme is The Rise of Asian Consumerism.

Keynotes, Seminars and Classes include:

• Andrew Wu, LVMH Group Director for China
• Mark Baumann, Head of Visual Merchandising
• Lane Crawford; Simon Gaffney, International Director, Karen Millen
• Eric Jennings, VP Men’s Fashion, SAKS Fifth Avenue
• Douglas Benjamin, CEO, Raoul
• Bryan Riviere, Head of Global Sourcing and Manufacturing, Lululemon Athletica
• Hamilton South, Founder and CEO HL Group
• Juliet Warkentin, Global Content Director, WGSN

New Media’s Impact On Fashion & Asian Consumerism

• James Gardner, Principal, CREATETHE GROUP
• Daniel Saynt, CMO, Rebecca Minkoff
• Macala Wright, Founder, FashionablyMarketing.Me

The Summit topics will cover strategies that can enhance competitiveness of the fashion business, as well as other business issues needed to sustain growth of the fashion industry in line with the emergence of new consumer trends and behavior.

Discussions will cover:

• New Rules of Visual Merchandising
• New Retail Concepts
• Designing for Global Consumer
• Inside the Mind of a Buyer
• Cultural Understanding of China’s Generation Shift far and beyond Luxury Consumption
• Trends Shaping Consumption Habits in the Asian Market Luxury brands
• and Asian Youth Consumers will offer an in-depth look into trends that will be shaping consumption habits of the youth in the Asian market.

Last year, the Summit attracted the attendance of over 200 fashion industry professionals from Singapore and other Asian countries. Discussions were focused on Global trends, Eco- fashion and Sustainability. In addition to unsurpassed opportunity of knowledge sharing, the Summit also created networking opportunities for business collaborations among delegates.

Asia Fashion Summit, in its second consecutive year is one of four pillar events under Asia Fashion Exchange, which aims to establish Singapore as Asia’s premier one-stop fashion hub. Details on the Summit and its conference packages are available on www.asiafashionsummit.com.