Rue La La has announced that it will host a unique boutique featuring special-edition Japan Relief T-shirts created by Tory Burch.

“The earthquake and tsunami in Japan triggered a need to help in all of us,” said Ben Fischman, chief executive officer, Rue La La.  ”We are honored to provide an opportunity for our members and employees to make a difference.  We are truly inspired by Tory Burch’s response and believe that by bringing Tory Burch together with our members, we can generate a powerful means of support for the American Red Cross and the people of Japan.”

The Tory Burch boutique will open at 3pm EDT on Tuesday, March 22, 2011, at www.ruelala.com/tory.  It will remain open for five days, longer than a traditional Rue La La boutique, which lasts for 48 hours.  All net proceeds will be donated to the American Red Cross to benefit earthquake and Pacific tsunami relief efforts in Japan.

“Our hearts are breaking for our family, friends and the millions in Japan and around the world affected by this devastating disaster,” said Tory Burch, CEO, Tory Burch LLC.  ”We want to do whatever we can to help this strong, resilient country.”

The Tory Burch Japan Relief T-shirts were inspired by the national flag of Japan; they feature rows of flags mixed with a heart motif.  Tory Burch first posted the graphic to the Tory Blog with a message of support to those affected by the disaster.  The positive response from fans and readers was immediate. It inspired the company to turn the design into a t-shirt.

Shortly thereafter, Rue La La and Tory Burch arranged for a special online boutique to extend the access to the Japan Relief T-shirts by making them available to Rue La La’s 3.2 million-strong community of members allowing for as much support as possible for relief efforts.