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TOMS Shoes ‘One Day Without Shoes’ Event + App
On April 5, 2011, TOMS Shoes will ask the world to go without shoes so kids don’t have to. The 4th Annual One Day Without Shoes event will raise awareness about how something as simple as a pair of shoes can have a profound effect on a child’s life. With a website and newly released mobile app dedicated to this worthy cause, there are lots of ways for people to learn more and get involved this year.
During the 2010 One Day Without Shoes, over 250,000 people went without shoes and over 1,600 events took place around the globe. This year’s goal is to get over 1,000,000 people to participate in One Day Without Shoes.
TOMS Shoes was founded on the premise that with every pair of shoes someone purchases, a pair of new shoes will be given to a child in need. The idea of One Day Without Shoes came about as a way to call attention to the fact that millions of children around the world go without shoes.
One Day Without Shoes participants can go to www.OneDayWithoutShoes.com to get all the latest updates, create and join events in their area, download an event tool kit, and see what others around the world will be doing on April 5.
Participants can also stay connected through the new One Day Without Shoes mobile application, available on iPhone and Droid. The application will enable users to share pictures instantaneously, provide music to get people going on their barefoot adventures, check out One Day Without Shoes merchandise, and more.
The FMM girls will be going One Day Without Shoes on April 5, 2011. Are you joining us?





