British jewelry retailer Links of London launched an iPhone app last week and will be launching a mobile site by September, reports Retail Week.

Links of London E-commerce Manager Caroline Rolfe said: “Visits for mobile have been increasing daily in the last six months, which we partly attribute to the dramatic increase of traffic from our social channels – a high proportion of this comes from people on their phone. Our traffic from social media has tripled over this period.” Later in the year Links of London plans to implement a new e-commerce platform to support new developments to the website.

The mobile site and app will be used to browse all of Links of London’s product selection, create wish lists and purchase customized bracelets through its website. This app is a definite must for Links of London enthusiasts, but doesn’t offer much beyond the standard store locator, wish list and share to Facebook that most luxury apps do.