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London Fashion Week: Burberry Streams Show To Largest Audience Ever
When Burberry’s Christopher Bailey speaks, we listen. This is the hype that had us anxiously awaiting the debut of the Burberry Prorsum Womenswear Autumn/Winter 2011 collection at London Fashion Week:
“We are thrilled to be bringing the Burberry show to our widest audience yet in an immersive, interactive and entertaining experience. We have always used digital communication to deepen our connection with the customer and allow people all over the world to experience Burberry no matter where they are. Whether you are at home online, watching in Piccadilly Circus, using a mobile device or in our store in Beijing everyone will be able to feel the energy and attitude of the brand and the excitement of the show.” — Christopher Bailey, Burberry Chief Creative Officer
Were you one of the many who made room in their busy agendas for the Burberry London Fashion Week livestream show? We hope you enjoyed it as much as we did. If you missed it (or just want to view it again), we’ve included the YouTube video here:
Burberry Prorsum Womenswear Autumn/Winter 2011 Show Gallery
The Burberry LFW show was presented to the largest audience ever. We were there, and now you can say you were, too.












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[...] April 13, 2011, in its most innovative event to date, Burberry will celebrate China — livestreaming British music, technology and fashion globally from [...]
[...] 2011 London Fashion Week, international attention was riveted to the digital marvels of Burberry Prorsum, who streamed their entire show live to over 150 countries online, in the company’s flagship stores, and at 40 live events, including the massive 32-metre digital [...]