L’Oréal USA Professional Products Division announced its partnership with Buddy Media.  This means that more than 4,000 salons nationwide that carry L’Oreal products will have access to the Buddy Media Platform, which provides professional and more streamlined Facebook page design including the ability to create custom Facebook tabs and applications on Facebook.

Redken and L’Oréal Professionnel will be launching the program this month, followed by Matrix, Kerastase and Mizani. Together, the brands aim to have 4,200 salons on the program by summer 2012. Here’s what Rachel Weiss, assistant vice president for digital strategy, L’Oreal USA Professional Products Division, says about Facebook and the partnership:

Facebook presents amazing opportunities to help salons engage with their clients and attract new ones. Through our partnership with a best-in-class partner like Buddy Media, L’Oreal Professional Products Division will be providing salons with Facebook tools and technology, and showing salons how to use these to their advantage – with the end goal of helping salons promote and build their business.