So, you know we’re not big fans of fast fashion at FashionablyMarketing.Me.  We believe luxury brands dilute — and even taint — their image when they spread themselves thin enough to appeal to the masses.

Somehow, those Louboutins that symbolize a right of passage and personal success lose their luster when every other girl is wearing a pair.  At the heart of luxury is the idea that an item is an indulgence — more of a want than a need.

So, when we can walk into our nearest H&M and pick up a $5 Lanvin for H&M tee on the sale rack, you’ll understand why our hearts sink just a little bit…

And, you’ll lend us your shoulder as we cry just a little bit when we see things like this — Waste — a collection of items created from the leftover scraps of the H&M and Lanvin collaboration.

No, we’re not evil.  We think going green is great and being resourceful is admirable.  But, we have to be honest and draw the line right here.  This is not the Lanvin we know and love (probably because it’s designed by H&M design chief Ann-Sofie Johansson).

While trying really hard not to use the words “clown” and “circus,” we will say that the Waste collection speaks for itself, illustrating where fast fashion goes oh-so-wrong.