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Deconstructing and Decoding Scott Devon
You may have never imagined a place where couture dresses are intermixed with Motor City inspired denim designed by Agatha Blois — mirrored tables and Shinya Kimura motorcycles all in a single retail environment (that most would call an architectural masterpiece), but that’s what you’ll find at DEVON.
Last month, Scott Devon opened his flagship store in Beverly Hills. The purpose of creating and opening DEVON was to enable a customer to find “any product in any category to make their heart beat faster.” This goal translates into a uniquely engineered store that offers everything from minimalistic motorcycles complimented by intricate men’s timepieces, to futuristic TRON-inspired jewelry that can be paired with premium denim that hugs a woman’s curves like nothing else.
The eclectic DEVON brand serves as a constant runway of luxury and modern masterpieces, ranging from world-record breaking super cars and motorcycles, to celebrity favorite rock-ready denim and leather, and flawless ready-to-wear and couture clothing, timepieces and jewelry.
To gain better insight into the brand, I interviewed Scott Devon for luxury site Signature9, you can read the entire interview on how Devon is building a modern super luxury brand.



