I’ve been watching PlumWillow, a site that’s eerily similar to Polyvore, with a Kaboodle styleboard feature infusion, along with an internship/ambassador program that is similar to Stylecaster.

I recently saw that PlumWillow will be presenting at the Fashion 2.0 Start Up Showcase in New York (as all the fashionable do); coupled with an anonymous phone call to Silicon Valley for my next Mashable article; this site has truly piqued my interest. Why? Because it’s earning itself an interesting reputation among Silicon Valley tech head and venture capitalists as the site where 40-year-old MEN go to to recieve style advice from 16-year-old girls.

I thought Polyvore was brave when it developed a technology used by 18 to 20-something year old aspiring style bloggers and online fashion personalities, but PlumWillow is taking tween targeting to a whole new level by going after the under 18, early Gen Y crowd. Our dear PlumWillow team, we salute you.

Instead of hiring social media consultants, PlumWillow has an internship program that makes teen girls the R&D, promotion and marketing experts. The site uses their feedback to refine everything from online contests to how a site feature works. If a brand or a retailer wants to get in on the product sharing action, PlumWillow offers retailers several ways to participate, including branded pages, merchandising and affiliate programs and has simplest, and best, community guidelines we’ve every seen.

PlumWillow, do you really have 40-year-old  men creating accounts in order to be styled by your interns? The world is more in need of men’s style outlets than we thought!