Having a Sheryl Crow moment watching the sun come up over Santa Monica Boulevard this morning, I hastily pulled into the Whole Foods parking lot when I hit Fairfax. Why?  Because of this billboard:

Merritt Charles, run by one of favorite LA fashion designers, Lacey Horning, had a billboard! I was so excited. Now, as any proper Los Angeleno by way of Hollywood, Los Feliz or the Sunset Strip can tell you, we’re used to American Apparel, Kitson, Gypsy 05 and the occasional Calvin Klein view here. But not today — it’s been tastefully taken over by a brand that embodies California coastal, casual luxury.

Lacey, thank you!