Balenciaga Creative Director Nicolas Ghesquière recently chose LVMH/Prada alum Katherine Ross as the US consultant.  The two met on a Steven Meisel shoot, and Ghesquière was intoxicated by Ross’s charm, elegance and perspective on the industry. With Ghesquière’s creative genius and Ross’s success in the luxury fashion industry, it thrills us to think about what’s next for the brand.

“Balenciaga is poised for significant growth and increased recognition in the U.S.”  — Source: Ross in WWD

Until now, Balenciaga has been rather traditional in its advertising, with a concentration on print ads.

“I’m questioning if there is a new way of communicating about a fashion brand,” the designer told WWD. “It could be an art proposal, it could be a movie. [The scope] is very open, very large.” — Source: Ghesquière in WWD

The statement leads us to believe that the fashion house is considering more modern — and likely digital and social — channels of advertising.

Could Balenciaga be following in the footsteps of Louis Vuitton, who has upped the luxury ante with Nowness (in our opinion, the epitome of artistic branded content)?  Here’s to hoping!  As a matter of fact, we hope that Ross’s appointment and Ghesquière’s desire to express the brand in a new, artistic way leads to innovative breakthroughs that inspire our other favorite brands to connect with us — and entertain our luxurious fantasies.