Social Media

strategies, tactics and tools to needed for effective online and offline marketing campaigns.

Commerce

developments & case studies on social, mobile, e-commerce and Facebook commerce.

Mobile

mobile applications, location-based marketing & geo-social networks

Technology

The latest in technology; start-ups, solutions and design innovation.

Luxury

digital innovation’s impact on marketing luxury lifestyle to the affluent online.

Home » Archive by Month

Article Archive for January 2011

Who’s On Your Contact List?

01/31/2011 – 5:10 AM | 2 Comments | 982 views
Who’s On Your Contact List?

Guest Post By Rachel Meis.

Are you listed?
With so much information on the internet, it is hard to streamline your time effectively.  We’ve all been in that situation:  you need to …

Fashion Has Always Been A Social Game

01/31/2011 – 5:00 AM | 2 Comments | 1,064 views
Fashion Has Always Been A Social Game

In 2010, I made more valuable connections through Twitter than I did any other social network. Insomnia, late night Twitter discussion, 3 AM espresso shots followed by 6 AM sunrises…  …

TribaSpace Launches Secure Online Showrooms

01/30/2011 – 5:00 AM | 553 views
TribaSpace Launches Secure Online Showrooms

TribaSpace, always one of the go-to B2B networks in the fashion industry, is expanding their features by providing online showrooms.

Online showrooms are critical to any fashion brand’s success, and TribaSpace …

Like, OMG! DIY Style UCG For Rag & Bone

01/29/2011 – 10:39 AM | 597 views
Like, OMG! DIY Style UCG For Rag & Bone

Rag & Bone is taking a page from American Apparel‘s marketing playbook; instead of hiring a professional photographer to shoot their ad campaign for their new e-commerce site, Marcus …

How Digital Media Is Redefining The Roles Of Ad Agencies

01/29/2011 – 12:04 AM | 736 views
How Digital Media Is Redefining The Roles Of Ad Agencies

This past Thursday in Los Angeles, I attended the first ever Le Book Connections in Los Angeles, a showcase of creative talent (photographers, models, stylists) and digital media companies that …

LA Skylines Feature Merrit Charles

01/28/2011 – 7:10 AM | One Comment | 928 views
LA Skylines Feature Merrit Charles

Having a Sheryl Crow moment watching the sun come up over Santa Monica Boulevard this morning, I hastily pulled into the Whole Foods parking lot when I hit Fairfax. Why?  …

Tamara Mellon Stars IN Jimmy Choo’s Ad Campaign For Its New Fragrance

01/27/2011 – 7:59 PM | 1,201 views
Tamara Mellon Stars IN Jimmy Choo’s Ad Campaign For Its New Fragrance

Jimmy Choo is venturing outside its amazing shoe collections and has released its first-ever fragrance, just in time for its 15th anniversary.
The fragrance can be found at your nearest Saks …

Fashion Etc. Joins The Fashion News And Views Race

01/27/2011 – 7:10 AM | 569 views
Fashion Etc. Joins The Fashion News And Views Race

We uncovered more evidence that proves how fast fashion moves. We all have our favorite fashion ‘news and views’ daily must-reads:  WWD, Refinery29, Fashionista, Stylelist, Styleite… but there’s always …

FindThatStyle: Television Fashion Search Engine Launches Today

01/26/2011 – 5:00 AM | One Comment | 1,058 views
FindThatStyle: Television Fashion Search Engine Launches Today

FindThatStyle, a television fashion search engine, lauched today.  If you want to know more about the stylish things you see on your favorite TV shows, this unique site can help …

IFB NYFW ‘Evolving Influence’ Conference At Milk Studios

01/26/2011 – 2:53 AM | 2 Comments | 970 views
IFB NYFW ‘Evolving Influence’ Conference At Milk Studios

New York Fashion Week is almost here, which means it’s also almost time for the next installment of the Independent Fashion Bloggers Evolving Influence Conference.
This season, Independent Fashion Bloggers, …

P.S.- I {REALLY} Made This… Interview With Erica Domesek

01/25/2011 – 5:10 PM | 1,158 views
P.S.- I {REALLY} Made This… Interview With Erica Domesek

Fashionable women unite  for the A/W 2011 season — not on the catwalks of New York, but in the halls of great casinos in Las Vegas. As most of you …

Liz Clairborne’s The High Low Inspired By FashionablyMarketing.Me

01/25/2011 – 10:19 AM | 2 Comments | 959 views
Liz Clairborne’s The High Low Inspired By FashionablyMarketing.Me

It looks like branded content continues to be all the rage in the fashion industry. This morning, in an effort to track down news on Net-A-Porter’s real-time, social shopping tool …