Traditional Home magazine has enlisted Lonny magazine co-founders Michelle Adams and Patrick Cline to create a new online-only shelter magazine titled Trad Home as a spin-off to Traditional Home, according to an article in WWD.

“This is a new gateway to expand the brand,” said Traditional Home editor in chief Ann Maine, while publisher Beth Brenner said the online magazine will reach out to the “next generation of design lovers.”

New issues will be launched in May and September 2011, and will feature a blend of original content from both publications.

Last month Lonny recorded 9.2 million page views and 101,243 unique visitors. Do we dare to dream of Domino…redux?