Fashion Marketing News This Week:

• What CEOs Can Learn From Fashion Designers:  We ask the founding managing director of Martens & Heads executive consultancy what makes fashion designers good business models.
• Fashion + Retail: Marketing + Consumer Trends For 2011:  We share 11 factors for marketing success as identified by Brand Keys, an authority on retail insights and customer loyalty.
• The Making Of The New Rachel Roy “Girls Night Out” Video: We take a look at what it takes to make a hip fashion video advertisement.
• Book Review: About Face By Dan Hill:  We review this new neuromarketing book which explains some of the secrets of creating emotionally effective advertising.
• Interview: Polyvore’s Melissa Crounse On Bloggers And Social Sharing: We delve into Polyvore’s relationship with bloggers, designers and other companies.
• Do You Know What Makes Gen Y Buy?: We summarize the recent “Why Gen Y Buys” conference, which was held in Los Angeles.

Fashion Marketing News Around The Web:

• How To Become A Style Blogger: Refinery29 shares a snarky (yet oh-so-true) flowchart explaining what it takes to become an A-list style blogger.
• How Fashion PR Agencies Use Tumblr:  PR Couture examines ways in which PR Agencies are using this uber popular micro-blogging platform.
• 4 Ways To Wear An American Apparel Shirt:  Creative fashion blogger, Ioana, illustrates how to wear a basic American Apparel top four different ways.
• A Blueprint For The Mobile-Enhanced Boutique: Mobi.luxe explores mobile services as a channel for the luxury retail industry.
• CEO Talk–Stephanie Phair, Director, TheOutnet.com:  Business of Fashion investigates the quick success and future hopes of Net-a-Porter’s little sister.
• Fashion Statement: Is Customisation The Future Of Fashion?: Guardian.co.uk notes that luxury consumers are no longer happy with having what everyone else has and wonders if the industry will follow Burberry’s lead.