Eleven is the “it” number for 2011 when it comes to consumer trends.  In addition to those 11 identified by Brand Keys, TrendWatching has identified 11 more consumer trends to watch for in 2011.

We are particularly interested in watching these trends as they gain momentum in the new year:

• Pricing Pandemonium:  Thanks to technology and brands’ increasing willingness to hop on board the modern times train, group buying, niche market club memberships, flash sale sites, local discounts and dynamic pricing will make buying and snagging the perfect deal more gratifying than ever in 2011.
• Social-Lites And Twinsumers:  As a way of personalizing their consumer experience, people are becoming increasingly invested in brands by associating themselves with people with similar likes and dislikes as well as talking about and curating things they are interested in.  With the evolution of social media and e-commerce, the customer is becoming more powerful.
• Emerging Generosity:  Giving will become more than the trendy thing to do, becoming an expectation for any person or brand who has the ability to give back.  We look forward to seeing more companies and people implementing an embedded generosity mindset.
• Eco Superior:  In 2011, we’ll no longer be satisfied with green products; we will buy products that are not only greener, but made better than their earth-harming alternatives.  This is an exciting point in history because humans have been dedicated to making it happen.  People have created the technology necessary and brands have heard the message loud and clear:  green is beautiful and can be better.
• Owner-Less:  Another sign that we humans and the businesses we create are becoming globally responsible, we will strive to buy less, opting for fractional ownership and leasing when possible.  Expect to see more car leasing, handbag borrowing and runway design renting in 2011.

These consumer trend forecasts offer a positive outlook for 2011.  Amazingly priced products and services, customer satisfaction, philanthropy-focused people and businesses, eco-fabulous essentials and global responsibility…could we really pack much more greatness into one year?

Photo: mili on Sense of Fashion