Fashion Marketing News This Week:

• The Outnet Unveils Site Redesign:  Net-A-Porter’s little sister gets a new look and celebrates with an Alexander Wang sale.  A mobile version will be launched on November 30.
• Swirl Launches Digital Holiday Pop-Up Shop:  Daily Candy’s flash sale site, Swirl, celebrates Christmas 2010 with its first holiday pop-up shop.
• Nike Women’s Make Yourself Campaign:  A closer look at Nike’s empowering campaign, which features powerful women athletes.
• Alice + Olivia Joins Branded Content + Curation Craze:  Alice + Olivia’s new and improved 4AM Finds blog feature flaunts celebrity curations.
• Appitalism At Its Finest:  Free Black Friday Apps:  This social community/online store shares popular Black Friday apps that will help you shop like a pro!
• Foursquare + Fashion = GAP ADS:  Gap’s latest campaign features Foursquare founders Dennis Crowley and Naveen Selvadurai.
• Geolocation, Lululemon Athletica And Free Yoga:  Lululemon uses geolocation to offer its visitors free yoga passes and promote happy, healthy people and communities.

Fashion Marketing News Around The Web:

• How Luxury Brands Can Tap The Blogosphere’s Growing Influence:  Luxury Daily suggest ways that luxury brands can use the blogging world to their benefit.
• The Potential Marketing Opportunities In Augmented Reality:  Fashion’s Collective explores the growing interest in the view of a physical real-world environment whose elements are augmented by virtual computer generated imagery.
• Discount Luxury E-tailer BrandAlley To Launch Crowdsourced Platform:  The Independent discusses BrandAlley’s plans to join the crowdsourcing trend.
• Is Frugal Fatigue Officially Dead?:  Seeking Alpha looks at the state of the luxury retail sector.
• Luxury Fashion Gets Smart:  Forbes shares technology infused fashions such as a $20,000 video gown and light-up Jimmy Choo sandals.

Photo: playwithfala on Sense of Fashion