Fashion Marketing News This Week

• Event:  Behind The Seams Conference Los Angeles:  On November 20, Afingo ill offer over 1,000 industry professionals a chance to interact with the leading minds of the fashion industry at this day-long fashion industry forum.
• U.S. E-Commerce:  H&M Missing Revenue Stream:  H&M has a huge online presence, but is losing sales from people in the US and other countries where they don’t sell online.
• StyleTrek To Open Virtual Doors To International Shoppers:  Young crowdsourced e-commerce boutique which features independent fashion designers welcomes shoppers from around the world.
• GoldRun Augmented Reality Mobile Platform For Retailers:  A closer look at this augmented reality mobile platform, and an interview with its CEO and VP.
• H&M Creates Augmented Reality App:  H&M’s new free app allows iPhone users to view, interact with and take pictures of virtual H&M apparel and accessories in front of any of the fashion retailer’s 10 Manhattan locations.  Users can also receive a 10% discount on H&M purchases.

Fashion Marketing News Around The Web

• Pop-up Mobile For Luxury Retail v4: The Interactive Mobile Lookbook: The v-commerce FCUK “YouTique” recently implemented by French Connection represents a rich application solution for mobile customers.
• INFLUENCERS Full Version On Vimeo: A short documentary exploring how trends and creativity become contagious.
• Luxury Fashion Houses Embrace Internet:  According to the BBC, the big fashion houses are finding their niche online.  A look at how a few luxury brands are finding their way online.
• Ten Companies That Will Never Recover From Their Mistakes:  24/7 Wall St. composes a list of businesses that have made errors that destroyed their chance to have a brighter future.
• The Fashion Statement:  What Are These Guys Doing In Fashion?  New York Mayor Bloomberg announces six initiatives to give the fashion industry a boost.  Chad Hurly, YouTube CEO is quitting his day job to work in fashion.  Luxist discusses these surprising reports.

INFLUENCERS FULL VERSION from R+I creative on Vimeo.