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Article Archive for October 2010

PR + Social Media For Independent Fashion Designers + Brands

10/31/2010 – 4:57 PM | 7 Comments | 3,841 views
PR + Social Media For Independent Fashion Designers + Brands

When we started FashionablyMarketing.Me in 2008, the blog started off as a primer for fashion brands, retailers and designers creating their own content to learn about social media. Since then, …

Fashion Marketing Links Round-Up

10/30/2010 – 1:02 PM | 2 Comments | 1,582 views
Fashion Marketing Links Round-Up

Fashion Marketing News This Week

American Express Benefits From IFB & Chictopia’s Conferences During NYFW: We study social media and style bloggers’ impact on New York Fashion Week.  Data and infographs …

817 SoLA: Home Sweet DTLA Fashion District

10/29/2010 – 8:38 PM | 2 Comments | 779 views
817 SoLA: Home Sweet DTLA Fashion District

We’ve been in our new offices for an entire quarter. Things just keep getting bigger and better. A few weeks after our move-in, my our PR partner, Danielle Gano opened …

360 Fashion “International Brand Building” Conference In Beijing

10/29/2010 – 8:53 AM | 991 views
360 Fashion “International Brand Building” Conference In Beijing

360Fashion Network, Fashion Masters, with support from the China Fashion Association will host a fashion conference on international brand building in Beijing, China.
Speakers are top-level fashion professionals from USA, Italy …

American Express Benefits From IFB & Chictopia’s Conferences During NYFW

10/26/2010 – 11:05 AM | 2 Comments | 1,235 views
American Express Benefits From IFB & Chictopia’s Conferences During NYFW

In February, I explored  social media‘s impact on New York Fashion Week as well as fashion bloggers‘ impact on New York Fashion Week. The  coverage focused on the bloggers whom …

Eat.Shop Local: San Francisco & Los Angeles

10/24/2010 – 5:53 AM | 933 views
Eat.Shop Local: San Francisco & Los Angeles

This past month, I’ve been splitting my time between San Francisco and Los Angeles. I’ve always wanted to live and work in both of these amazing cities and it’s finally …

Do The Hokey Croquis: Interview with Tamar Daniel

10/22/2010 – 6:00 AM | One Comment | 1,233 views
Do The Hokey Croquis: Interview with Tamar Daniel

Hokey Croquis is one of the most stylish and innovative fashion design tools we’ve seen in some time. With sketchpads this fashion forward, we’re sure anyone can tap into …

Source4Style: Eco Fashion & Sustainability

10/22/2010 – 5:13 AM | 4 Comments | 1,244 views
Source4Style: Eco Fashion & Sustainability

Guest Post By Greta Eagan
Eco-fashion is a term that is not only gaining recognition, but relevance. With 67% of North American consumers stating that they want to know about the …

BOBS vs. TOMS: Flattery Or Infringement?

10/21/2010 – 4:29 PM | 1,137 views
BOBS vs. TOMS: Flattery Or Infringement?

Guest Post By Maura Cheeks
You might have heard by now that Skechers, the shoe brand people love to hate, is in a bit of a mess. In short, the company …

Anthropologie To Open Its First Accessories-Only Store

10/21/2010 – 5:55 AM | 702 views
Anthropologie To Open Its First Accessories-Only Store

We’re a bit envious of the ladies in Chevy Chase, MD. WWD reports that the town will welcome the first accessories-only Anthropologie store on October 29.  Like most fashion …

BING and Jay-Z Launch Complex International, Interactive Marketing Campaign

10/19/2010 – 12:54 PM | 695 views
BING and Jay-Z Launch Complex International, Interactive Marketing Campaign

It looks like Bing hopes to gain a foothold in the interactive campaign space with the launch of a complex international, interactive marketing campaign for Jay-Z’s new book, Decoded.
Jay-Z …

Moxsie’s Social Media + Social Commerce Strategy

10/18/2010 – 5:44 AM | 4 Comments | 669 views

During RetailCamp and our discussion on Social Commerce, Moxsie’s CEO, Jon Fahrner, shared the site’s social media strategies.  Jon shared a very important lesson that fashion retailers and brands are …