Christopher Navratil, Publisher of Running Press Book Publishers, has acquired world rights to Seventeen’s Ultimate Style Guide by Ann Shoket and the Editors of Seventeen through Lia Ronnen at Melcher Media. Running Press will publish the book in July 2011 while Melcher will package it.  This project is exiting for all parties involved.

“We are excited to be working with Ann and her group in bringing this book to market. In working with the # 1 selling monthly teen magazine, our goal is to create an indispensable guide that readers will turn to for inspiration,” says Navratil.

In addition to the 13 million readers of the print magazine, Seventeen.com has more than 1.8 million unique visitors per month, over 200,000 fans on Facebook, 90,000 Twitter followers, and an iPhone app that has reached 1 million downloads.

“The power and reach of Seventeen attracted us to the project from day one,” said David Steinberger, President and CEO of The Perseus Books Group. “They fully understand the effectiveness of branded, multiplatform marketing and they are a great partner for a project of this magnitude,” he adds.

Seventeen’s Editor in Chief, Ann Shoket states, “Running Press is a great fit for us because they understand how to reach the consumer through traditional and non-traditional book channels.”  Since this book is an important part of Seventeen’s editorial strategy of “Seventeen Everywhere,” Shoket wants the brand to branch out into bookstores.

As for the book itself, Seventeen’s Ultimate Style Guide will teach teens and young women how to develop their own personal style.  Emphasis will be placed on budget-friendly solutions that will help readers stretch their wardrobe dollars.  The book aims to be a timeless must-have guide for every girl and young woman, just as Seventeen magazine has been for decades.