First Polyvore and Yves St. Laurent, and now Max Mara; technology is spilling into Fashion’s Night Out. Tomorrow, Max Mara is launch their first mobile app (designed for iPad and iPhone) for the ‘S Max Mara ‘Cube’ collection, Decode the Cube. And…it’s an interactive game.

Decode the Cube is an interactive game based on the traditional puzzle cube model that tests a player’s memory. Images from the Fall Winter 2010 Cube campaign are shown once then scrambled leaving the user to solve the game by rotating sections to solve the puzzle.

Decode the Cube once and the player can be entered into a weekly sweepstakes to win a Cube coat. Decode the Cube three times and the player can enter to win the Grand Prize – a trip to Milan.

The contest runs until November 21, 2010.

During the official launch, Max Mara will have terminals set up with the iPad so guests can play Decode the Cube and enter our sweepstakes to win a Cube jacket.

In-store guests will be encouraged to try on the actual product to mix and match, style it their own way and  share photos of themselves in their styled Cube on their Facebook and Twitter accounts.

Max Mara on Facebook.

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