We wear shoes day in, day out. Shoes help to carry us through through the joys — as well as the trials & tribulations — of everyday life.

British shoe company Clarks is holding a competition on Facebook that draws out stories about the shoes you wear & showering winners with money and shoes.

Here’s how it works: For six weeks, starting on September 8 (until October 18), you have the chance to upload a picture of your favorite pair of shoes & write a sentence or two about the story behind them on the Clarks’ Facebook page.

Each week, seven winners will be a chosen; each will receive a free pair of shoes.  Out of the weekly winners, one grand prize winner will receive a Trailfinders Gift Card worth GBP3,000, with which he or she will be able to take a trip of a lifetime.

Entries are judged by both Clarks’ employees & the public.