Social Media

strategies, tactics and tools needed for effective online and offline marketing campaigns.

Commerce

developments & case studies on social, mobile, e-commerce and Facebook commerce.

Mobile

mobile applications, location-based marketing & geo-social networks.

Technology

The latest in technology; start-ups, solutions and design innovation.

Luxury

digital innovation’s impact on marketing luxury lifestyle to the affluent online.

Home » Mobile

ShopKick Harnesses The Power of Geolocation & Geofencing For Retailers

Submitted by on 08/23/2010 – 6:00 AMNo Comment

ShopkickGroupon, Living Social and Foursquare rewards are great ways to get discounts, and now there’s a new app in town that can get you even more great deals.

It’s called Shopkick.  It’s for the iPhone, and it’s meant to make shopping more enjoyable and easier than it’s ever been.

Here’s how it works: You earn “kickbucks” just for walking into stores in New York, Los Angeles, San Francisco, and Chicago (and also some stores in Miami, Dallas, and Minneapolis).  This includes retail stores like Best Buy, Macy’s, American Eagle and Sports Authority.

With Shopkick, you don’t have to manually check in as you do with Foursquare or Gowalla.  Shopkick automatically knows (thank you, geo fencing) when you enter a shop, and it verifies that you’re actually in the store through the sounds it picks up.  You can also win kickbucks by scanning products with your mobile phone.

You can use kickbucks to get discounts, Facebook credits, or Napster song downloads.

Shopkick is free and available for download at the iTunes store.

FacebookTwitterPinterestLinkedInGoogle+TumblrEvernoteInstapaperPrintPrintFriendlyShare

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.