During the Dwell on Design convention and Modern Living Exhibit, Levi’s launched the Care To Air Design Challenge. The challenge encourages eco-conscious consumers to find the best and most innovative air-drying solution on the market. The grand  prize:$10,000.

Did you know that close to 60% of a pair of jean’s environmental impact comes from consumer use after the point of purchase? How you care for your jeans matters.

Throughout its lifecycle, a pair of jeans consumes as much energy as powering a personal computer for 556 hours! That’s why simple choices like washing in cold, washing less, and line-drying will make a huge difference – not to mention a reduction on your electric bill and jeans that keep that perfect fit even longer. When your denim has done all it can for you, make sure to donate to goodwill or send your jeans in to be made into recycled denim insulation. – EcoFabulous

The contest ends July 31, 2010. The contest entries will be judged on the design’s aesthetics, sustainability, creativity and more importantly, adaptability (view current entries here). Not the inventor type? You can still join in the movement by voting and providing feedback on the entries. The “Most Valuable Community Member” can win $500.

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