One of our favorite social communities is at it again. For the past few months, Bluefly.com has been taking us inside celebrity closets. This time, it’s with a very unique personality. Hey, when it comes to anything related to virtual closets or Bluefly’s Confessions, we’re in!

When Bluefly’s addictive online social community, Closet Confessions launched in April, figure skater Johnny Weir uploaded his closet. Now,  I must say they only thing I know about figure skating comes from infamous Tanya Hardy/Nancy Kerrigan situation and the fact I wanted to be Moira Kelley in The Cutting Edge.

But apparently, there’s something more to figure skaters than knee bashing and creating cool movies. YouTube videos and live tweeting has come to yet another industry. According to Kelly Cutrone of People’s Revolution, Weir’s diehard fans and style fiends alike watched his Confessions video nearly 200,000 times! His “kittens”, the term he loving uses to describe his fans and twitter stalkers, sent him almost 1000 tweets, as part of an exclusive Twitterview hosted by Bluefly as part of the project.

Kittens, Monsters – what will the Internet infamous think of next to call all aspiring Julia Allisons of the Internet?

Now, Weir is getting even closer to his fans. Starting today, just for uploading a picture on BlueflyClosetConfessions.com of their most outrageous piece of clothing or accessor (we smell inspiration from Diesel’s STUPID campaign), the lucky fan Johnny chooses will win a $500 Bluefly splurge and a virtual styling session with Johnny himself!

With style as big as his talent, Weir believes “nothing is ever enough” when it comes to personal style and indeed he proves it in his Closet Confession. Treating his fans to a virtual tour of the color-coded fur and ROYGBIV “tree” of Balenciaga bags that line his closet, Johnny invites viewers to indulge in his favorite purchases: among them a fur and python trapper hat, a Chanel suit, and scores of superstar shades.

“People’s closets give us a window into their passions and personalities; when you see Johnny’s Closet you immediately know this is a person who is meticulous about the way he handles himself and his things, and that he is no shrinking violet,” Bradford Matson, Bluefly CMO says.

Johnny’s Closet Confession, the eighth in the Bluefly series, extends the video program’s wildly successful streak. Since its launch in April 2010, over 100,000 viewers have watched Closet Confessions a million times.

“We’re focused on creating a community for our fashionphile customers to share and find style inspiration and we’re thrilled that they’re doing just that on Closet Confessions,” Melissa Payner, Bluefly CEO says.

From a marketing standpoint, we love Payner’s and Matson’s vision. From a consumer standpoint, we’re geeking out over the continued success of confessions. Visit BlueflyClosetConfessions.com to enter for your chance to win a Bluefly hook-up.