Every morning, around 4AM PST I stumble to my computer, first dose of crack in cup in hand, and search for the WWD Morning Report in my in box.

Last week, I had a surprise waiting for me – the report changed! It was formatted differently, easier to read, easier to find content and…MORE ENGAGING. I started reading through the titles and stopped when I saw, SOCIAL STUDIES.

“What?” I thought to myself, “Social Studies”

No, it couldn’t be!

Oh but YES, it had to be!

And it WAS!

Women’s Wear Daily launched a column dedicated to social media! I read the three that were present and I was actually must say, I was a little miffed, if not pissed by the content. I left two comments on the two latest columns, one pertaining the limited amount of information, and the other regarding the complexity of the campaign we were a part of for Cynthia Rowley Bridal line launch.

About 30 minutes later after leaving my nicely written rants, I received an email from Rachel Strugatz at WWD explaining to me that she appreciated my comments and that column was new and still developing legs.

I was like WHOA! Social media and comment response followed by personal email! Oh, the fashionable gods had finally gotten it!

Rachel let me know that she was the new writer covering the online beat and I was thrilled (more than a few of you may remember her and Lauren Benet’s piece about The New Front Row Of Fashion in February).

I must say I’m more than excited that WWD is covering what brands, agencies and designers are doing it the digital space. I think it shows giant leaps forward in how digital mediums merge with more traditional ones.

Rachel, don’t hate me for this, but you are a scream to follow on twitter, you have a zillion followers in no time.

Everyone else, make sure you do your homework and read Social Studies.

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