Unity Marketing recently published The Luxury Report 2010: the Ultimate Guide to the Luxury Consumer Market, which charts out trends and behaviors of 4,739 consumers with an average income of $220,200.

President of Unity Marketing, Pam Danziger, explains why The Luxury Report 2010 was created and how it might be helpful to those working in luxury:

“We designed the Luxury Report 2010 as both a powerful desk reference and a source for insight into the future trends in the luxury market. The new report provides the kind of detailed facts and figures about trends in the luxury consumer market that will delight data-driven executives. But it also focuses on the mindset and attitudes of the luxury consumer, making it an invaluable tool for luxury brand executives to plan for the future of their changing marketplace.”

The Luxury Report 2010 examines many trends, and includes some interesting information and stats about luxury spending.  For instance, luxury consumers are — on average – spending more on luxury items and goods than before,  and this spending has increased about 30%  Home and personal luxuries (bed and bath, wine, art, furniture), as well as automobiles, are all things that luxury consumers are buying more of.

However, money spent on traveling is down.  This doesn’t mean that luxury consumers aren’t travelling, though.  The number of trips luxury consumers take has gone up, which might mean that consumers are taking advantage of discounts or travelling less distances.  The Forecast for Luxury Travel Through 2010: A Luxury Trend Report explains more about trends in luxury travel, suggesting that luxury consumers are willing to spend more for personal — rather than business or professional – trips.

Another report by Unity Marketing, The Luxury Fashion Consumer & their Favorite Fashion Brands, examines luxury spending as related to fashion and clothing.  Having surveyed 1,245 consumers, the report shows that luxury consumers look for brands and clothing that are good investments.  Danziger commented:

“This gives the phrase ‘investment dressing’ a whole new meaning…The concept of investment implies that the purchaser gets a return on what they spend.  Luxury consumers expect their fashion brands to deliver a return on their investment in the form of timelessness, sophistication, and distinction, according to the survey results.”

While amount of spending is not where it used to be before the recession, luxury spending is increasing compared to recent years.

The Luxury Report 2010 is $3,500 and can be bought and downloaded at the Unity Marketing website.

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