Coming To Fashion Camp this weekend? Zugara, one of  Los Angeles’ leading augmented reality firms, will educate retailers and brands on how they can leverage augmented reality in their marketing plans.

5 Things To Know About Augmented Reality

1. Augmented Reality (AR) is no longer the stuff of Sci Fi movies.  It can be used today to provide value for consumers, and subsequently retailers/brands.

2. AR is the future of how we will interactive with digital information but needs to be thought out carefully. For some, it will make sense to use it as part of a more comprehensive interactive strategy, for some it won’t.

3. When thinking about using AR, look at your goals, objectives, target demo, and budget. Then ask yourself if AR is the best tool to help you accomplish what you want your business to accomplish.  Don’t just use AR for the sake of using it.

4. Mobile AR is “sexy”, but due to the realities of smart phone’s hardware systems, it’s not quite there yet. It will be soon, but not right now.  Trust us

5. Consumers hate downloads, so if you are being pitched an execution that requires a download, please realize that a large number of your consumers will not participate.

To learn more about Augmented Reality and Zugara, visit their blog, We Organize Chaos.

Watch the livestream at 10AM PST.