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The Online Fashion 100: London Influentials
The Online Fashion 100 lists the UK’s top influential fashion website entrepreneurs, bloggers, editors and so on. Leon Bailey-Green, a website consultant and founder of The Online Fashion Agency, writes that the Online Fashion 100 was created to understand the people and innovators behind the highly influential — and highly profitable — industry.
The list was created with the help of Brent Hoberman (Co-founder, lastminute.com), Hilary Alexander (Fashion Director, The Daily Telegraph), Kate Russell (Website and Technology Expert, BBC Click) and Denize Hewitt (One of the UK’s biggest online shoppers).
The Online Fashion 100 lists Britain’s top online fashion influencers in alphabetical order and does not rank them. However, here are ten (some of them in pairs, the same way Online Fashion 100 grouped them) listed on the Online Fashion 100 that we knew and recognized and wanted to share so that you can get a taste of what the list is like:
(In no particular order)
The Deal Makers
Dr. Vincent Cable MP (Business Secretary, Her Majesty’s Government), Jeremy Hunt MP (Culture, Olympics, Media & Sport Secretary, Her Majesty’s Government)
Dr. Vincent Cable’s support of SMEs (small and medium-sized enterprises) might really boost the way online fashion run their businesses, and Jeremy Hunt is a politican who loves social media — having recently met Facebook Chief Executive Mark Zuckerberg about Facebook and its relationship to social engagement. Both Cable and Hunt’s political careers could become an interesting mix of politics, social media, business and culture that could really boost online fashion up to the top.
Caroline Rush (CEO, British Fashion Council)
Caroline Rush has led the British Fashion Council through its Digital Schedule of livestreamed shows during London Fashion Week, cementing technology’s place on the runway.
The Bloggers
Ella Gregory (Fashion Blogger, Coco’s Tea Party)
Ella is a 19 year old Londoner who has been blogging for over four years. She gave Topshop customers advice about fashion blogging during London Fashion Week, and her modesty (Ella rarely shows pictures of herself on her blog) and love of the Olsens is endearing. Her ‘Hit and Miss’ weekly critiques make her blog a fun read, and with her sharp eye and good writing skills, she just might become the next (online?) Anna Wintour.
Shini Park (Fashion Blogger, Park & Cube)
This recent graduate of Central Saint Martins was born in South Korea, raised in Poland and now lives in London. Though her degree is in Graphic Design, Shini dabbles in DIY fashion projects that are high style and well constructed. Proving that getting attention doesn’t have to mean showing a lot of skin, Shini’s layered outfits are stylish, globally influenced and eclectic.
Katie MacKay and Joe Sinclair (Bloggers, What Katie Wore)
What Katie Wore stands out from other outfit blogs by offering a simple twist: Katie shows off her outfits, and her boyfriend Joe writes commentary. It’s a cute, personal and effective way of drawing readers in not to just Katie’s creative outfits but also to Katie and Joe as real people who are in a loving relationship.
The Online Stores
Sophie Croydon (Founder & Jeweller, Rent Your Rocks)
Have you ever wanted to drip yourself in diamonds and pearls for an event but just didn’t have the money to do so? Rent Your Rocks is here to help lucky Brits do just that. Similar to Rent the Runway and the way that celebrities ‘borrow’ jewelry for red carpet events, Rent Your Rocks is an smart and affordable way to make yourself feel like a queen for a week.
Johnny Challenger (Co-Founder, Style Compare)
It can be hard comparing prices on the Internet: Too many open tabs, haywire browsers, Google eye strain. Style Compare makes comparison shopping easier, letting you save time and energy by putting over 70,000 fashion related products in one place. Johnny has also helped my-wardrobe.com on its search engine optimization (SEO) strategy.
Natalie Massenet (Executive Chairman, NET-A-PORTER), Johann Rupert (Chairman, Richemont)
Both Massenet and Rupert have smoothly transitioned their companies during some big changes: Massenet launched theOutnet.com for NET-A-PORTER, an outlet version of NET-A-PORTER that also carries high end designer clothing, and Rupert — the Chairman of Richemont – helped to oversee Richemont’s buyout of NET-A-PORTER. Both Massenet and Rupert have expertly demonstrated that luxury is online and here to stay.
Iris Ben-David (Founder, StyleShake)
You don’t have to have training in fashion design, nor have your own sewing machine, to design your dresses with StyleShake. Available for customers around the world, but particularly targeting customers in the United States, United Kingdom and Europe, StyleShake lets you browse the designs of other customers and buy them yourself.
The Organizers
Julian Gregory and Daniel James (Founders, F.TAPE)
F.TAPE provides a free to use A-Z listing of fashion industry talent and functions as a sort of niche Google directory for fashion professionals. It’s definitely a great resource for those who need agencies, models, advertisers, photographers and other creative talent.
The Online Fashion 100 is free for download, and you can check the Twitter @theonlinefash





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