Hair dos: How to create a romantic cascade braided headband with curls http://t.co/VcYmMExR ^MD
Home » Advertising
Zappos 6PM, $1.6 Million Mistake or Viral Marketing Ploy?
Submitted by Macala Wright on 06/05/2010 – 6:09 AMNo Comment | 854 views
In the past two weeks, Zappos.com has had a stream of online attention due to a pricing mistake on its new discount site, 6pm.com.
From midnight to 6 a.m. on Friday, May 21st, the majority of items listed on the site — which typically sells products at discounts of up to 70 percent off — had a price cap of $49.95; the company suffered a loss of more than $1.6 million in sales during that six-hour time frame, according to a blog post by Aaron Magness, director of brand marketing and business development for Zappos.
In admitting their mistakes and letting his customers win, CEO Tony Hsieh is garnering good PR for Zappos and demonstrating the excellent customer service and sense of humor it’s renowned for. Others, however, wonder if the website glitch was a part of a viral marketing scheme.
The only question is: Is it worth $1.6 million?
No Comment »
1 Pingbacks »
[...] This post was mentioned on Twitter by aurélie sauthier, Fashion Marketing, Fashion Foie Gras, McKenzie, Ivana Lazzarini and others. Ivana Lazzarini said: RT @fashmarketing Zappos 6PM, $1.6 Million Mistake or Viral Marketing Ploy? http://bit.ly/d4Y6jB [...]