Ligne Roset & Gilt Make You Feel At Home

What Gilt does for fashion, Gilt Home does for decor. As part of the Dwell on Design show, Gilt Groupe and Gilt Home has brought show attendees an amazing offer …

Target Launches Style App Via Facebook

Fast fashion retailer, Target, launched its new style app called “Merona My Look Maker” via Facebook. The Facebook style app was soft launched last week. Target is promoting the app …

Fashionably Flying High With TopGuest

Topguest is a web-based location-based service aggregator that links to all geo-location services – Foursquare, Gowalla, Yelp, Loopt, Brightkite, Google Buzz and Google Latitude – in one place. Topguest’s service …

Lustr Mobile Fashion App Gains Momentum

Put A Little Lustr In Your  New York Shopping Experience
Why is it that New Yorkers get all the best geo technology? First Foursquare, then Foursquare and  Marc Jacobs followed by …

How Do You “Fence” Geo Social Marketing?

Consumers and fashion industry professionals are just getting the hang of checking in on Foursquare, Gowalla or Loopt.
Brands are just getting the hang of incorporating geo-social promotions and location-based marketing …

What’s Your Life’s Scoop?

Sometimes technology just isn’t easy to understand.  It’s portrayed hard, tough, mechanical and emotionless, and sometimes, down right overwhelming.
However, technology is not just for geeks who love to build computers …

Blogging With Personality

You bring something to your blog that no one else can–your personality. Depending on your blog’s mission and your comfort level, how much of your personality you share is …

Blending Fashion + Technology Through Sony Ericsson

We recently received Bluetooth capable watches from Sony Ericsson. The men’s watch (MBW-150 Classic Edition in Black) and the women’s watch (MBW-200 Sparkling Allure) are part of Sony Ericsson’s blue …

Forever 21 Augments Reality In Times Square

How does a retailer stand out amongst the millions of messages being digitally projected across Times Square?  Forever 21 choose to simply augment their perceptions.

According to Fast Company, the campaign …

Healthy Habits For Your Blog

While healthy habits promote a happy life, good blogging habits can create an excellent blog.  Being dedicated to making good choices for  your blog will lay the foundation …

Gap Rewards Loopt Check-ins With Discount

Gap Test Geo-Social Marketing, But Not With Foursquare; Rewarding Customers Who Check-in With In-Store Discounts
Lifestyle and luxury brands are getting more gutsy with mobile and geo-social marketing tactics.
According to a …

The Online Fashion 100: London Influentials

The Online Fashion 100 lists the UK’s top influential fashion website entrepreneurs, bloggers, editors and so on.   Leon Bailey-Green, a website consultant and founder of The Online Fashion Agency, …