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HBO Promotes True Blood with QR Codes
Submitted by Macala Wright on 05/22/2010 – 6:34 AMOne Comment | 1,250 views
It’s exciting to see the work of Fashion Camp participants come to life. Warbasse Design is pushing the boundaries with the first designer code in a TV ad. They were selected by HBO to design the QR Code which will run in a TV ad promoting season three of True Blood.
The ad is a 30 second spot which airs on Sunday May 23rd during ABC’s last episode of LOST. Warbasse Design’s partner SET Japan acted as consultants throughout the design process. When scanned, the QR Code resolves to a video clip for fans of the series. Interestingly, the QR Code appears for only a few seconds and is intended to make use of DVR devices like TIVO which will allow the commercial to be frozen in order to scan the code.
Philip Warbasse will be speaking at Fashion Camp on June 13, 2010. Come meet the man behind the West Coast’s QR brilliance.
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[...] This post was mentioned on Twitter by Alltop, StyleSalt NewsFeed. StyleSalt NewsFeed said: HBO Promotes True Blood with QR: It’s exciting to see the work of Fashion Camp participants come to life. Warbasse… http://bit.ly/b7FIhJ [...]
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[...] those of you who missed the premiere of True Blood last night and the first designer QR Code for TV, FMM’s has the exclusive full preview. Scan to find out what’s in it. True Blood QR [...]
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[...] Mochi pointed this out to me this morning as we were watching LOST finale on Tivo before work (in preparation for the watercooler, of course): HBO promoting True Blood with a QR code on TV. [...]
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[...] Warbasse, the man behind the True Blood QR code and CEO of Warbasse Design, explained how QR codes — already commonplace in Japan — [...]
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[...] Warbasse, the man behind the True Blood QR code and CEO of Warbasse Design, explained how QR codes — already commonplace in Japan — might shift [...]
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