Comments on: 5.20.2010: What’s Next In Social Media

By: FashionablyMarketing.Me » Fashion Hauling: The Latest Internet Video Craze

FashionablyMarketing.Me » Fashion Hauling: The Latest Internet Video Craze — Wed, 09 Jun 2010 17:30:08 +0000

[...] our panel at FGILA a few weeks ago, we discussed a new concept running rampant among women under the age of 25 – [...]

By: Soft Colors and Crystals

Soft Colors and Crystals — Fri, 04 Jun 2010 19:20:01 +0000

[...] few weeks I went down to Los Angeles to speak at Fashion Group International, Los Angeles social media conference, Macala gave me these jewelry accessories by Liz Larios as a ‘thank you’ for coming [...]

By: Loving …Love Maegan

Loving …Love Maegan — Mon, 24 May 2010 20:10:44 +0000

[...] getting back from Los Angeles, I had a trip there speaking at the FGILA conference last week. It’s been a crazy morning getting back to speed…but I do have posts for [...]

By: whitneybenjamin

whitneybenjamin — Wed, 19 May 2010 20:13:33 +0000

Amazing, so true. Thanks so much for that insight! Really looking forward to being there tomorrow night!

By: FashionMarketing

FashionMarketing — Wed, 19 May 2010 16:55:13 +0000

Again, it all depends on the strategy what your goals are. it will take you at least six months to gain traction if it's strictly social media you're using. And the sales will be incremental.

By: FashionMarketing

FashionMarketing — Wed, 19 May 2010 16:51:14 +0000

This is a great question randi, and there is not short answer. I will give you this part, the worst thing I've seen with bloggers and influencers is thinking that they're idiots. Case and point, what's happened with Chictopia and community members. http://heartifb.com/2010/04/30/read-the-fine-pr... and then http://heartifb.com/2010/05/07/response-from-ch.... Even though I own my own company, I also write this site. I've been amazed at the crappy pitches for product and prestige by certain brands. I've said, if I'm valuable, you have a funny way of showing it. I now set minimums for sponsorships and reviews. If people don't like them, too bad. There is someone else who'll respect our site. We've worked with Sony, Pixel Mags and a few other companies who've been delightful.

By: FashionMarketing

FashionMarketing — Wed, 19 May 2010 16:43:40 +0000

Please come!

By: FashionMarketing

FashionMarketing — Wed, 19 May 2010 16:43:23 +0000

It depends on the goal and what you're trying to do with it. Digital Pop-Up event? Convert fans to customers on e-commerce site. Drive content traffic. Need more specifics.

By: FashionMarketing

FashionMarketing — Wed, 19 May 2010 16:42:02 +0000

Chictopia has been banned from my book because of what's happened with bloggers and their attitude towards them. Polyvore isn't spammy whatsoever. The PPC program simply pulls items into a simple rotation and if you do a direct product feed, you're actually users complete the stories they trying to tell through the sets they make. Again, it's all in moderation. Don't go to networks that don't have anything to do with your brand or fit into your strategy. You won't get the return.

By: whitneybenjamin

whitneybenjamin — Wed, 19 May 2010 00:37:28 +0000

How can fashion brands successfully leverage tools like Polyvore and Chictopia while maintaining an authentic voice, and not coming across as spammy?