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Cynthia Rowley Launches Bridal Line With Foursquare
Submitted by Macala Wright on 05/19/2010 – 11:55 PM9 Comments | 1,833 views
Foursquare continues to build momentum with fashion brands; retailers are intrigued and enthralled at the possibilities that location-based marketing offers.
The next Foursquare campaign on deck is a unique one. It involves a designer – Cynthia Rowley, a retailer – Lovely Bride, an upscale bridal boutique in Manhattan and a manufacturer – The Dessy Group.
In what the trio has dubbed a “social fashion collaboration,” Rowley, Dessy and Lovely Bride are participating in a joint Foursquare campaign to launch the new Cynthia Rowley bridal collection.
On Thursday, June 3rd, 2010, Cynthia Rowley will host an in-store event at her shop located at 376 N. Bleeker Street in Mahattan. Rowley herself will be making an in-store appearance to launch the collection.
Foursquare users who check in between 6 – 8pm will receive a gift that any bride, or bridesmaid to be, would want. One lucky participant will unlock an amazing package put together by Dessy, Cynthia Rowley and Lovely Bride.
But the campaign doesn’t end here, the incentives from the event will carry over from the Cynthia Rowley store to the Lovely Bride shop for one week (June 4th to June 10th). Want to know what it is? You’ll just have to check-in to Lovely Bride the next day! It’s okay, it’s only two blocks away.
This campaign has a few more twists and turns, as it’s integrated into multiple event marketing channels, I am leading the Foursquare component. So stay tuned for more!
While this is a bridal oriented event, I think the fashionable who attend will find the collection amazing.
Foursquare users who check in between 6-8pm on June 3rd at the Cynthia Rowley store will receive a FREE gift! One lucky participant will unlock an amazing package put together by the three venues. But, the Foursquare fun doesn’t end there. Incentives will carry over from the Cynthia Rowley store to Lovely Bride for one week (June 4th to June 10th). What will you have a chance to win? You’ll have to check in at Lovely Bride the next day to find out!
To RSVP to the event: email: PRDept@CynthiaRowley.com
Follow Event Participants
Dessy Group
Twitter
Cynthia Rowley
CR Bride: Twitter
CR Store: Twitter
Lovely Bride
Twitter
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[...] This post was mentioned on Twitter by Macala Wright Lee, Karyn Brianne, Fashion Marketing, L. Harmon, iTweetFASHION and others. iTweetFASHION said: Cynthia Rowley Launches Bridal Line With Foursquare http://bit.ly/cSpSCQ [...]
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[...] Cynthia Rowley Launches Bridal Line With Foursquare – FashionablyMarketing.Me [...]
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[...] amount of information, and the other regarding the complexity of the campaign we were a part of for Cynthia Rowley Bridal line [...]
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[...] their ware and making it more attractive to your demographic when they’re too close by to resist. Cynthia Rowley unveiled a new line of bridesmaids’ dresses with the help of the application. On June 3rd, [...]
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[...] The first thing to consider when doing an event like this is of course getting people there. You need butts in the seats if you are going to have any kind of impact. So to get the message out we reached out to blogs and other publications. Through positive outreach and by having a compeling story to tell….we got terrific press traction for the event. If your story is compelling enough…anyone can get coverage…just give them something to talk about. www.dmnews.com, blog.bridesmaid.com, www.wwd.com, www.stylemepretty.com, www.cocoperez.com, fashionablymarketing.me [...]
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[...] agency based in Los Angeles, led a geo-social campaign centered around Foursquare for the launch of Cynthia Rowley’s Bridesmaids Dresses. The location-based component of this campaign was part of an aggressive online marketing campaign [...]
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[...] agency based in Los Angeles, led a geo-social campaign centered around Foursquare for the launch of Cynthia Rowley’s Bridesmaids Dresses. The location-based component of this campaign was part of an aggressive online marketing campaign [...]
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[...] 1st, 2010, WHY THIS WAY, led a geo-social campaign centered around Foursquare for the launch of Cynthia Rowley’s Bridesmaids Dresses. The location-based component of this campaign was part of an aggressive online marketing campaign [...]
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This is a great article and will probably used by many as a case study to take note of if it ends up being successful. This will attract future brides and fashionistas alike and will take Foursquare to a new level by integrating additional stores into the mix of specials for checking in. Let us know how it goes.
Can't wait to see how this event concept turns out. I love seeing Foursquare integration into PR event strategies.
Another Foursquare Fashion Brand fabulous concept! I hope enough word gets out to make the launch a success!
Its definitely interesting to see Bridal Houses jump into digital marketing. Vera Wang released its bridal iPhone app which has come in great use to me while shopping for my own wedding dress. I like that Cynthia Rowley is appealing to the digital tech savvy consumer with Foursquare check-in prizes.
@ttrujillo
We're working really hard. You'll see the story in a large news outlet and here afterwards.
Laura, the publicist we're working with is amazing. We're taking Fashion PR and Digital Marketing to another level. Stay tuned!
I liked Wang's app a lot. I'll keep ya posted on how it turns out! Your opinion is one I value Tammy.
Thank you so much! I would love to hear updates. Im really also excited to hear you speak at FashionCampLA next month!
Just letting you know that the link to your Facebook page above is incorrect. It should be http://www.facebook.com/thedessygroup (it's missing “the”).
Fixed@ Thank you emily!