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Home » Social Media

Cynthia Rowley Launches Bridal Line With Foursquare

Submitted by Macala Wright on 05/19/2010 – 11:55 pmComments

Foursquare continues to build momentum with fashion brands; retailers are intrigued and enthralled at the possibilities that location-based marketing offers.

The next Foursquare campaign on deck is a unique one. It involves a designer – Cynthia Rowley, a retailer – Lovely Bride, an upscale bridal boutique in Manhattan and a manufacturer – The Dessy Group.

In what the trio has dubbed a “social fashion collaboration,” Rowley, Dessy and Lovely Bride are participating in a joint Foursquare campaign to launch the new Cynthia Rowley bridal collection.

On Thursday, June 3rd, 2010, Cynthia Rowley will host an in-store event at her shop located at 376 N. Bleeker Street in Mahattan. Rowley herself will be making an in-store appearance to launch the collection.

Foursquare users who check in between 6 – 8pm will receive a gift that any bride, or bridesmaid to be, would want. One lucky participant will unlock an amazing package put together by Dessy, Cynthia Rowley and Lovely Bride.

But the campaign doesn’t end here, the incentives from the event will carry over from the Cynthia Rowley store to the Lovely Bride shop for one week (June 4th to June 10th). Want to know what it is? You’ll just have to check-in to Lovely Bride the next day! It’s okay, it’s only two blocks away.

This campaign has a few more twists and turns, as it’s integrated into multiple event marketing channels, I am leading the Foursquare component. So stay tuned for more!

While this is a bridal oriented event, I think the fashionable who attend will find the collection amazing.

Foursquare users who check in between 6-8pm on June 3rd at the Cynthia Rowley store will receive a FREE gift! One lucky participant will unlock an amazing package put together by the three venues. But, the Foursquare fun doesn’t end there. Incentives will carry over from the Cynthia Rowley store to Lovely Bride for one week (June 4th to June 10th). What will you have a chance to win? You’ll have to check in at Lovely Bride the next day to find out!

To RSVP to the event: email: PRDept@CynthiaRowley.com

Follow Event Participants

Dessy Group
Twitter

Facebook

Foursquare

Cynthia Rowley

CR Bride: Twitter

CR Store: Twitter

Foursquare

Lovely Bride
Twitter

Facebook

Popularity: 8% [?]

  • Just letting you know that the link to your Facebook page above is incorrect. It should be http://www.facebook.com/thedessygroup (it's missing "the").
  • Fixed@ Thank you emily!
  • Another Foursquare Fashion Brand fabulous concept! I hope enough word gets out to make the launch a success!
    Its definitely interesting to see Bridal Houses jump into digital marketing. Vera Wang released its bridal iPhone app which has come in great use to me while shopping for my own wedding dress. I like that Cynthia Rowley is appealing to the digital tech savvy consumer with Foursquare check-in prizes.

    @ttrujillo
  • I liked Wang's app a lot. I'll keep ya posted on how it turns out! Your opinion is one I value Tammy.
  • Thank you so much! I would love to hear updates. Im really also excited to hear you speak at FashionCampLA next month!
  • Can't wait to see how this event concept turns out. I love seeing Foursquare integration into PR event strategies.
  • Laura, the publicist we're working with is amazing. We're taking Fashion PR and Digital Marketing to another level. Stay tuned!
  • natashaattal
    This is a great article and will probably used by many as a case study to take note of if it ends up being successful. This will attract future brides and fashionistas alike and will take Foursquare to a new level by integrating additional stores into the mix of specials for checking in. Let us know how it goes.
  • We're working really hard. You'll see the story in a large news outlet and here afterwards.
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