Tuesday, May 4th & Wednesday, May 5th, 2010

Macala Wright Lee, Editor-In-Chief of FashionablyMarketing.Me and CEO of Fashionably Digital Los Angeles will be speaking at the Web 2.0 and Web2Open in San Francisco, California.

During her programmed content session, Wright Lee will speak on How Retailers Establish Metrics & ROI For Digital Marketing Campaigns. Wright Lee describes her session:

Retailers are adept to social media marketing, Twitter and Facebook are commonplace in their marketing campaigns. They are now experimenting with location based marketing and developing strategies to take their digital marketing offline. This session will discuss how retailers are developing online-to-offline metrics to establish value for these strategies.

About The Web2Open at Web 2.0 Expo

Web2Open is Web 2.0 Expo’s unconference—a free, community-driven event where you can connect with other participants to discuss Web 2.0 topics and questions. As an unconference, Web2Open lets attendees create sessions using an onsite grid, and it emphasizes participation and conversation over presentations.

What’s the format of this unconference?

Open-grid Sessions. Show up. Propose a topic you’d like to discuss. Claim an available spot in the daily grid. Lead a discussion.

To offer an Open session, simply head to the 2nd floor of Moscone West the day you want to hold the session (either May 4 or 5) and find the whiteboard grid. Find an open space on the grid and fill in your topic. We’ll have approximately 20 open slots, and it’s first come, first served. Intros and sign-ups start at 9:00am on May 4 and 10:45am on May 5.

Hybrid Sessions. We’re picking a session a day from the main conference track that will be open to all Web2Open attendees. Then we’re following those presentations with discussions in the Web2Open. Details will be in the schedule.

There will also be a handful of programmed content aimed at giving you practical insights through helpful discussions and tutorials. All talks will emphasize participation and conversation. Presentations are limited.

The event is a great way to network with other attendees, learn more about elements of Web 2.0, and share your experience! And best of all, the Web2Open is FREE! Simply register with code: websf10opn.

Web2Open attendees have access to:

• All Web2Open programs
• 2 Hybrid sessions & conference speakers
• Keynotes
• The Expo Hall
• Birds of a Feather evening sessions

Hybrid Sessions, what are they exactly?

We’ve got a strong line up of speakers in the main conference program so we will be selecting three sessions as hybrid talks, accessible to Web2Open registrants. These sessions will be followed with same-topic, speaker-led discussions in the Web2Open rooms. Stay tuned to the schedule & we’ll announce when the hybrids are selected.

Web2Open vs. Birds of a Feather (BoF) Sessions

Web2Open sessions are aimed at creating a forum for community dialogue and discussion around topics of interest (last year’s included sessions like Entrepreneurship Hacks and Troll Whispering), and take place concurrently with Web 2.0 Expo sessions during the day. BoFs provide the space and opportunity for organizations and groups to connect, network, and share ideas (e.g. Linux, Higher Education) after sessions end for the day. To submit a BoF, please visit the Birds of a Feather page.

About the Web 2.0 Expo

The Web 2.0 Expo San Francisco, produced by O’Reilly and TechWeb, analyzes the many issues surrounding the Internet, social media and new forms of communication.  It brings together a wide range of speakers from various sectors to discuss how businesses, as well as the world, are affected and shaped through new technology and new uses of technology.

The Expo will feature more than 75 workshops and sessions, revolving around ten topics: Business model strategies, Design & UX best practices, Social media success, Cutting edge development, The mobile tsunami, Performance challenges, Practical analytics, Real-time opportunities, Enterprise tools and Creating community.  The eclectic group of speakers include Paul Bucheit (Facebook), Hilary Mason (bit.ly), Ben Huh (I Can Has Cheezburger), June Cohen (TED.com), and Steve Blank (Berkeley/Stanford/Columbia).

Another highlight of the Expo is the 30,000 square foot trade show (May 4 – May 5), which highlights the latest innovations from Adobe Systems, Inc., Ericsson, HP, IBM, iStockphoto, and more.

The Expo will be held May 3 – May 6, 2010 in San Francisco’s Moscone Center West.  You can follow updates on Twitter @w2e.

Register here to get tickets.  Early tickets are available until April 7th, with prices ranging from $100 to $2395. You will receive $100 off your registration with the code websf10opn.

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