When it comes to social media, having a presence on Facebook, Twitter and MySpace aren’t going to cut it anymore. Brands and retailers need to be head of the social evolution curve.

91% of mobile users go online to socialize compared to 79% of traditional desktop users. It’s time for brands start developing crowd purchasing, social shopping and location based marketing strategies. Services like Foursquare and Gowalla offer number opportunities to take the online customer experience and bring them through retail store doors.