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Facebook replaces ‘Become a Fan’ for ‘Like’
Submitted by Macala Wright on 03/31/2010 – 1:47 PM6 Comments | 1,695 views
According to AP, Facebook is changing the way it asks its users to connect to brands and celebrities on the site.
Rather than ask people to “become a fan” of a brand, individual or retailer, Facebook will instead let users click that they “like” the subject.
Facebook already lets people show that they like comments or pictures posted on the site, and it says users click that term almost twice as much as they click “become a fan.”
Facebook says changing the button will make users more comfortable with linking up with a brand and will streamline the site.
“The idea of liking a brand is a much more natural action than (becoming a fan) of a brand,” said Michael Lazerow, CEO of Buddy Media.
For a Facebook user, while it might seem to be less of a commitment to declare that they “like” Nordstrom or The Grove LA, than to announce they are a fan of it, the meaning essentially would stay the same: their Facebook friends would see that they clicked that they “like” a page, and such pages would still be listed on that user’s Facebook profile for anyone to see.
Great retail feedback is already starting to build on Etsy.com’s blog; it seems like retailers and customers would feel more comfortable engaging with bigger brands.
What do you think of Facebook’s new policy? Does it lower thresholds or does it further blur the lines between advertising and authentic engagement?
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[...] This post was mentioned on Twitter by Fashion Marketing. Fashion Marketing said: Facebook replaces ‘Become a Fan’ for ‘Like’ – A good thing for large fashion brands/retailers? http://bit.ly/agYw4n [...]
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Will this make fan pages open to everyone? Meaning that engaging in exchanges and conversations with brands will no longer require being a “FAN” or subscribing to the page? Or it's just the label “FAN” that will change?
It means that if someone “likes” a page, they become a fan, without the announcement of “I'm a fan of” Anyone can comment. When they like, they are subscribing.
Okay, gotcha! Then I think it should be a positive feature!
IMO blurring the lines between advertising and authentic engagment can be used to the advantage of the brand in the sense that the gap between the brand and its customers will become less obvious thus pulling them closer to eachother. Becoming a fan still gives a “distant” feel between the two, making it more formal whereas on sites like FB the idea of it is a place less formal than other means of advertising. I think in this way the reaching out towards customers will be more subtle and response will be higher.
I completely agree! Great insights and thank you for sharing.
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