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Article Archive for March 2010

Live Streaming: Brands Sound Off On Digital Runway Shows

03/15/2010 – 7:00 AM | 2 Comments | 946 views
Live Streaming: Brands Sound Off On Digital Runway Shows

Live streaming runway shows from Fashion Week has become a cost-effective marketing tools for fashion brands and retailers. Brands can reach multiple audiences, both consumers and business, around the globe.
Last …

LAFW: LA Bloggers Fashion 2.0 Party

03/14/2010 – 10:52 PM | One Comment | 982 views
LAFW: LA Bloggers Fashion 2.0 Party

This was the first season that LA Fashion Bloggers held a LA Fashion Week event of their own; Sasha Jones (an amazing photographer and LA style blogger) was on the …

Fashionably Connected: News + Discoveries From Around The Web

03/13/2010 – 10:25 PM | 2 Comments | 1,110 views
Fashionably Connected: News + Discoveries From Around The Web

As we consume content on the web, how do we actually retain?
What if  we read five or six articles per week, sprinkled in a few fun contests or giveaways, and …

Interview: Daniela Zeltzer, Marketing XCVI Clothing

03/12/2010 – 9:49 AM | 4 Comments | 1,197 views
Interview: Daniela Zeltzer, Marketing XCVI Clothing

XCVI has been on of my favorite brands since I moved to Los Angeles almost 10 years ago. Once I discovered that they’d started making moves to digital marketing and …

The Guide To LA Fashion Week

03/12/2010 – 9:19 AM | 214 views
The Guide To LA Fashion Week

LA Fashion Week begins today, want to find out what’s going on, here are the go-to-resources for all things related to LA Fashion Week.

Websites:

Fashion District
Fashion Week LA
California Apparel News
Cooper Design …

Jimmy Choo CEO, Tamara Mellon, On Empowering Women

03/10/2010 – 1:38 AM | One Comment | 938 views
Jimmy Choo CEO, Tamara Mellon, On Empowering Women

Yesterday, Laurie Brucker and I attended the Jimmy Choo 24:7 Nordstrom In-Store event at The Grove in LA. Choo unveiled Choo 24/7, a capsule collection of best-selling styles that have …

Too Much Blog Bling Is Not A Good Thing

03/09/2010 – 7:56 AM | 219 views
Too Much Blog Bling Is Not A Good Thing

There is such a thing as too much bling, especially in the blogging world.  While piling on accessories can kill an ensemble, too many extras can ruin the …

Engaging Fashion-Savvy Mobile Consumers – There’s An App For That!

03/08/2010 – 5:51 PM | One Comment | 1,202 views
Engaging Fashion-Savvy Mobile Consumers – There’s An App For That!

Engagement, Crowdsourcing and Fashion Savvy Users: There’s An App For That

The fashion industry’s adaptation of all things digital has started to move from social media and social networks into …

March 25th: LA Style Careers Job Fair

03/08/2010 – 9:51 AM | 637 views
March 25th: LA Style Careers Job Fair

StyleCareers.com is hosting a career fair for fashion industry professionals at the Cooper Design Space in downtown LA on Thursday, March 25th from 2pm to 7pm.
Recruiters will be looking for …

Kristen + Kristen: Red Carpet, Celebrity Fashion Trends

03/06/2010 – 8:31 PM | 249 views

Our two favorite women – Kristen Turner and Kristen Reeves share their thoughts and opinions on the celebrity, red carpet fashion trends we can expect to see at the 2010 …

5 Tips for Evolving Your Fashion Blog

03/04/2010 – 5:19 AM | 8 Comments | 2,694 views
5 Tips for Evolving Your Fashion Blog

Sure, almost anybody can start a fashion blog — all it takes is a few simple clicks and voila – but it takes a special kind of fashion blogger who can write …

Square Enables Micropayments via Retailers’ iPhones

03/03/2010 – 4:38 AM | 3 Comments | 837 views
Square Enables Micropayments via Retailers’ iPhones

We’re nuts for anything mobile. We get giddy over mobile commerce and wish our spouses had invented mobile payments.
It’s come to my attention that Digg founder Kevin Rose has invested …