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Home » Technology

New Marketing Tool: OneSpot.com

Submitted by on 03/28/2010 – 6:43 AMNo Comment | 875 views

One Spot LogoIf you are like millions of other online publishers, you know that focused high-quality, high-quantity content is the key driver for traffic, audience engagement, conversion, and premium ad rates on your online properties.

Unfortunately, you probably also know how difficult it is to keep current with the best content for your audience, and how costly it is to publish large amounts of great original content every day. Not anymore.

OneSpot.com tracks 400,000+ feeds and finds the most popular and relevant stories on those feeds, not just through keywords but through linking patterns, as well.  As a user, you “curate” the content by selecting what topics you want OneSpot to focus on.

You also decide on how to best present the top articles to your website’s audience, whether as widget, newsletter, headline, or other format.  Using OneSpot helps to drive more page views, increase community ties, and will facilitate better SEO (Search Engine Optimization).  OneSpot is not free, but they do offer a free trial service.

Feature We Love: Newsletter Content

OneSpot allows retailers to added supplemental content to their newsletters that their customers would find informative and relevant. This is great feature that helps retailers build brand awareness and value.

Matt Corey, VP of Marketing at Golfsmith, reported that the company reduced email unsubscribes by 95% and OneSpot has delivered a 430% ROI.

So whether your a publisher or retailer, OneSpot helps convert readers to buyers. And for Fashionable web readers, they offer bi-monthly fashion article round-ups on their blog.

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