Comments on: Magazine Publishers To Launch “Commitment To Print” Advertising Campaign

By: Liz Schofding

Liz Schofding — Mon, 15 Mar 2010 08:45:56 +0000

This is a creative ad to say the least. Personally I love holding a magazine in my hands, while flipping through the glossy pages. Not everyone shares this same fascination however, and with the ease of the internet bringing numerous publications to the screen in front of you as well as the ability of digital magazines to replicate the paper form on your PC, it will be very interesting to see what happens to the magazine industry as well as that of the newspaper.

By: FashionMarketing

FashionMarketing — Fri, 12 Mar 2010 22:23:02 +0000

I couldn't agree more Kim. While it's beautiful and a well executed campaign, it'll be interesting to see how this impacts ad sales and circulation numbers.

By: Style Epiphany

Style Epiphany — Wed, 03 Mar 2010 06:02:18 +0000

Despite the stats they cite, I think this speaks loudly about the pressure they feel to reinvent. Most of my fave mags are online, so I don't subscribe anymore. Every once in awhile I'll pick one up just to remember what paper feels like.

By: Style Epiphany

Style Epiphany — Wed, 03 Mar 2010 01:02:18 +0000

By: Kimmoy

Kimmoy — Tue, 02 Mar 2010 17:27:01 +0000

Well this is definitely good news, I think it's a great effort to boost print magazines. It's been a major struggle for many magazines to sustain an advertising-based model especially when you factor in the cost of printing. Hopefully this will help some, but it's really up to the magazines to be get creative.