Yesterday, Laurie Brucker and I attended the Jimmy Choo 24:7 Nordstrom In-Store event at The Grove in LA. Choo unveiled Choo 24/7, a capsule collection of best-selling styles that have been updated with new lasts, colors and finishes in September 2009 and launched last month.

The collection consists of 28 styles with styles ranging from platforms, pointy toe pumps and strappy evening stilettos. Prices range from $345 for a basic flat to $1,200 for the Glenys gladiator stiletto.

During the event, Laurie and I had the opportunity to speak with Jimmy Choo CEO Tamara Mellon on the inspiration and driving force for the collection. In our brief interview, Mellon told us:

“This year I want to be more accessible. After all that’s happened to me in my life, I want to empower women and make their lives better.

I’m currently researching the best ways to do that and working on forming meaningful partnerships. I want to make women feel better about themselves – better self esteem, a more positive image; if they have that confidence, they’ll make bold decisions and change their lives for the better.”

As the event continued, Mellon autographed shoes, played with a myriad of customers’ dogs and children. One customer flew in from London from the launch, bringing with her a vintage pair of Choos for Mellon to sign.

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