The West Coast has its share of trucks, first with Kogi BBQ and then with Sprinkles Cupcakes. Now designer Cynthia Rowley causing quite a stir with her  “Shop on Wheels,” a shipping truck converted into a retail boutique. As the truck stylishly tours the country,  the buzz is starting to build as it makes to the West Coast.

The mobile store is a shipping truck converted into a sleek Cynthia Rowley boutique, with hardwood floors, a fitting room, printed-fabric wall coverings and Lucite fixtures. The Shop On Wheels carries full Cynthia Rowley collections — clothing, shoes, bags, eyewear, jewelry and legwear.

The Rowley’s truck is stopping at boutiques, private homes on appointment and various surprise locations; having already visited Miami, Atlanta, Houston and Dallas. Shoppers can follow the mobile store on Twitter and the Cynthia Rowley blog, or email to schedule a Cynthia Rowley party in their own driveway.

Cruising the country, stopping at boutiques and private homes on appointment and surprise locations, the Shop on Wheels visited Miami, Atlanta and Houston before arriving in Dallas. After the Big D, it will head to the West Coast.

“It’s difficult to surprise a city full of the most fashionable and sophisticated women,” Rowley said. “This is a new, fun way to shop that always turns heads.” The Shop on Wheels is a new way to think about retail, and for Cynthia Rowley to offer her customers the ultimate in service—the store literally comes to them.

Do we sense a stylish flash mob coming on?

Follow the Cynthia Rowley Shop on Wheels:

Twitter – http://twitter.com/CRowleyonwheels
Blog – http://www.cynthiarowley.com/content/

Contact the Cynthia Rowley Shop on Wheels:
Phone – 917-428-4430
Email – mobilefashionunit@cynthiarowley.com

Photos Courtesy of Cynthia Rowley

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