Not All Blogs & Vlogs Are Created Equal

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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Article Archive for March 2010

Facebook replaces ‘Become a Fan’ for ‘Like’

03/31/2010 – 1:47 PM | 6 Comments
Facebook replaces ‘Become a Fan’ for ‘Like’

According to AP, Facebook is changing the way it asks its users to connect to brands and celebrities on the site.
Rather than ask people to “become a fan” of a brand, individual or retailer, Facebook will instead let users click that they “like” the subject.
Facebook already lets people show that they like comments or pictures …

Social Media’s Impact On New York Fashion Week

03/30/2010 – 7:12 PM | 4 Comments
Social Media’s Impact On New York Fashion Week

After Fashion Week A/W 2010, we wrote a post on the Impact of Bloggers on New York Fashion Week. It came to my attention that three other brands – Starbucks, TRESemme and Maybelline – all hosted social oriented events during Fashion Week, as well.
We wanted to see how American Express events measured against  Starbucks, TRESemme …

iBeauty: Building A Digital Brand with Brains & Beauty

03/30/2010 – 5:15 AM |
iBeauty: Building A Digital Brand with Brains & Beauty

I’ve come a long way since my first post in 2008.  One of my first guest posts was for an amazing little blog called Picked By Guys on Internet (also called Micro) Fame. I’d almost forgotten about this piece, so I’m glad that Erica O’Grady brought it to my attention. Enjoy!
Web Celeb or iJustine Wannabe?
So …

Apple Gives Stylish Geek Girls What They Want – BLING!

03/29/2010 – 7:33 PM |
Apple Gives Stylish Geek Girls What They Want – BLING!

For the discerning individual who strives to be distinctive, we bring you the MacBook Supreme Ice Edition designed by Stuart Hughes. It’s so beautiful, we just cut and pasted the description, we couldn’t feature this anymore eloquently.
Encrusted with 25.5 cts of ‘I’F’ Flawless diamonds, a magnificent total of 53 individually set sparkling gems dwell beautifully …

The Secret To Consistent Blogging

03/29/2010 – 7:44 AM |
The Secret To Consistent Blogging

The secret to consistent blogging lies in creating a schedule and sticking to it.  To be a successful blogger, you must publish quality posts often.  To meet this demand, you need to treat blogging as you would any other work-related task–star it, put a sticky note on it, highlight it, write …

New Marketing Tool: OneSpot.com

03/28/2010 – 6:43 AM |
New Marketing Tool: OneSpot.com

If you are like millions of other online publishers, you know that focused high-quality, high-quantity content is the key driver for traffic, audience engagement, conversion, and premium ad rates on your online properties.
Unfortunately, you probably also know how difficult it is to keep current with the best content for your audience, and how costly it …

Simply Stylist, Simply Sensational!

03/25/2010 – 5:30 PM | 4 Comments
Simply Stylist, Simply Sensational!

For LAFW, we were invited to participate in Simply Stylist. Co-created by Sarah Pollack of Caro Marketing, Simply Stylist is private event that caters to celebrity stylists, actors and media; bringing them together for a private, by-appointment-only “Haute” tradeshow/fashion event.
The designers showcased their lines at Simply Stylist ranged from upscale, contemporary accessories to vintage …