perfectly ladylike, how @shopbop uses Pinterest for marketing. http://t.co/fPFANVMU
Article Archive for March 2010
Facebook replaces ‘Become a Fan’ for ‘Like’
According to AP, Facebook is changing the way it asks its users to connect to brands and celebrities on the site.
Rather than ask people to “become a fan” of a …
Social Media’s Impact On New York Fashion Week
After Fashion Week A/W 2010, we wrote a post on the Impact of Bloggers on New York Fashion Week. It came to my attention that three other brands – Starbucks, …
iBeauty: Building A Digital Brand with Brains & Beauty
I’ve come a long way since my first post in 2008. One of my first guest posts was for an amazing little blog called Picked By Guys on Internet (also …
Apple Gives Stylish Geek Girls What They Want – BLING!
For the discerning individual who strives to be distinctive, we bring you the MacBook Supreme Ice Edition designed by Stuart Hughes. It’s so beautiful, we just cut and pasted the …
The Secret To Consistent Blogging
The secret to consistent blogging lies in creating a schedule and sticking to it. To be a successful blogger, you must publish quality posts often. To meet this …
New Marketing Tool: OneSpot.com
If you are like millions of other online publishers, you know that focused high-quality, high-quantity content is the key driver for traffic, audience engagement, conversion, and premium ad rates on …
Simply Stylist, Simply Sensational!
For LAFW, we were invited to participate in Simply Stylist. Co-created by Sarah Pollack of Caro Marketing, Simply Stylist is private event that caters to celebrity stylists, actors and …
Marc Jacobs, Foursquare + New York Fashion Week
On Monday, Mashable, an online marketing publication I now regularly write for, launched How The Fashion Industry Uses Location Based Marketing.
In the article, I discussed how brands and retailers are …
Oh Please Wu Me, Jason Wu Me!
From the runway to your pockets…stylish men and women everywhere can collect fashionably moments with Jason Wu. The release of ‘Create’, an exclusive line of digital cameras from the award …
VH1 Consumer Insights: The GEN MIX Report
Ever wonder where digital sites like eHarmony, Microsoft Bing and big retailers get their information consumer data? Well, we found out.
During the Magic Show in February, Jana Steadman, Senior …
Style Compare: The UK’s Ultimate Price Comparison Engine
With the rapid adoption of social shopping, price comparison and bar code scanning apps, the Brits are fashionably ahead of the curve once again with the launch of Style Compare. …
Cynthia Rowley’s “Shop On Wheels” Headed To The West Coast
The West Coast has its share of trucks, first with Kogi BBQ and then with Sprinkles Cupcakes. Now designer Cynthia Rowley causing quite a stir with her “Shop on Wheels,” a shipping …